It started with a pepper plant in my backyard. I grew it myself, picked one, brought it to school, and gave it to my friend. He tried it and said "bro we should start a hot sauce company." So we did.
I was 10. He was 11. One year later I bought him out and kept going. Three years in and we're here.
From crushing peppers in my kitchen to farmers markets in LA to getting into real retail. We've always done it the same way: real ingredients, no shortcuts, no mystery stuff. You can see the garlic chunks and pepper pieces. That's the whole point.