Spice Not began in 2022, when Kevin Aminpour, a 10-year-old kid with a love for flavor and creativity, teamed up with his best friend to create a hot sauce that wasn't just spicy, but packed with bold taste. That's how Spice Not was born.
After more than a year of building the business together, Kevin decided to buy out his friend's share and take full ownership. From that point on, he pushed the brand to the next level, developing new products, designing sleek labels, and partnering with co-packers to bring Spice Not into more stores.
Today, Spice Not is known for its bold, natural sauces like Garlic Ghost Pepper, Habanero Chipotle, and Chile de Árbol Powder.
What started as a childhood dream has grown into a fast-rising brand built on passion, creativity, and the belief that age doesn't define ambition.
