Our Story

About Spice Not

Spice Not started with a simple idea—making great hot sauce. Kevin Aminpour has always loved spice and growing peppers, and one day at school, he shared one of his homegrown chilies with a friend. That one moment turned into an idea, and before he knew it, Spice Not was born.

At first, the company was a partnership, but in March 2025, Kevin took over as the sole owner. Now, Spice Not keeps growing, bringing bold, flavorful spice products to people who love heat just as much as he does.